Vermut Mercerino

Branding, Naming

The Hotel Mercer is an oasis of sophistication in the heart
of Barcelona’s El Born: Mercerino is its vermouth bar.
For this special place, we developed a naming that works as a tribute to the Camparino, the historical bar of Milan. The identity
of the place unites a classical and a contemporary look: the graphic system is visible in the lettering and the signs which
form the design of the space.